Design & Strategy Portfolio
Web Design Case Study: GranitePoolSpa.com
From Legacy Site to High-Conversion Lead Machine.
Strategic Success Delivered:
Doubled Lead Volume (100% Growth)
Achieved in One Year by Refocusing the Digital Narrative
Strategic Refocus & Narrative:
Make Quality Gunite Pools Acheivable
The website redesign was a comprehensive digital overhaul, combining a full brand refresh with a significant technology update. The entire platform was engineered to emphasize high-fidelity imagery and video (produced by Connor Levesque) and driven by keyword-focused content. This unified approach positioned the process of building a custom in-ground gunite swimming pool as both accessible and easy, directly addressing customer hesitations.
Foundation Series Page
Narrative: “Quality gunite construction is now achievable with a streamlined, predictable process and budget.”
This strategic segmentation expanded the sales funnel by attracting budget-conscious buyers without compromising construction standards. Also, by showcasing predesigned pool shapes, the page provides immediate inspiration and clear expectations for customers, simplifying the initial decision phase.
Small Backyards Page
Narrative: “No yard is too small for a quality in-ground pool.”
Granite Pools specializes in custom-fitting gunite swimming pools in smaller yards with less access. This page successfully captured high-intent niche search traffic, turning a common limitation into a specialized sales opportunity.
Visual Impact & Key Success Metrics
USER ENGAGEMENT
00:00:59
↑ 27% Time On Site (YoY)
The quality imagery and video produced by Connor Levesque successfully held user attention, which is crucial for high-value purchases.
LOCAL CONVERSIONS
966 Actions
↑ 41% GMB Actions
Clear CTAs and brand narrative drove significant action (calls/clicks) from local searchers.
THE ULTIMATE RESULT
2X
Doubled Lead Volume
The strategic web design was the foundation that directly enabled the 100% lead generation growth.
quality photo production
