SEO & Digital Marketing Portfolio

SEO Case Study: GranitePoolSpa.com

Achieve Authority, Visibility, and Fuel 100% Lead Growth through aggressive backlink building and clean content strategy.

Organic Growth: Visibility & Traffic

The strategy focused on creating highly optimized pages (like the Small Backyards page) to capture specific user intent, leading to phenomenal search growth.

SEO Visibility (Market Share)

↑ 8.55%

Starting Point: 0.61%

The site is now visible for nearly 10% of its target keyword set, a massive leap in market presence.

Estimated Daily Traffic

↑ 3.56 Visitors/day

Starting Point: 0.25/day

Daily organic visitors increased by over 15x, directly fueling the lead pipeline.

Average Position Gain

↑ 61.07

in Average Keyword Position

Aggressive content optimization displaced competitors for high-intent, transactional keywords.

Phase I: Backlink Building

A concerted backlink acquisition strategy (Digital PR, database addition, and guest linking) was the engine of domain authority, providing the necessary trust for the new content to rank rapidly.

89 New Referring Domains

Phase 2: quality Content

We implemented a strategic content plan featuring educational materials on two key fronts:

Internal Processes: Offering transparency into our operations and detailing solutions to potential customer pitfalls (e.g., Roseville Pool Cheap Builders and our selection of standard equipment like the Swimming Pool Pump).
Industry-Specific Knowledge: Addressing common customer questions, material trends, and design constraints (Pool Finishes and Swimming Pools for Small Backyards).

This dual approach led to a significant increase in organic traffic, greater search engine visibility, and measurable improvements in the average rankings of target keywords for granitepoolspa.com.

Phase 3: Local SEO Dominance (GMB)

In addition to our core educational content, we also deploy city-specific landing pages—such as the one for Granite Bay Pool Builder—to maximize local SEO. This hyper-targeted approach allows us to rank highly for high-intent, geo-modified search terms (like “Granite Bay pool contractor”), ensuring that our expertise is visible exactly where potential customers are searching for services.

GMB Profile Views

↑ 42% Change

Effective local optimization ensured the business appeared prominently in the Google Map Pack, maximizing exposure.

GMB High-Value Actions

↑ 33% Change

This metric directly correlates with the doubled lead volume, converting local exposure into sales pipeline activity.