Geremia Pools and Landscaping Website ReBrand
Design a website that reflects the craftsmanship of Sacramento’s Top Swimming Pool Builder.
Geremia Pools and Landscaping has been building swimming pools in Sacramento since 1922. They have a long-held tradition of building quality pools without compromise.
As the oldest swimming pool builder in Sacramento, Geremia has a well-established and prestigious brand. The challenge for this project was to reflects that prestige while highlighting their unique work. As a custom swimming pool builder, they need visitors to understand the processes and costs of building a custom pool. By developing targeted messaging and content, Geremia attracts perfectly-suited leads for their sales team.
The second challenge of this project was to develop an easy to use and trackable lead tool. Geremia needed to understand what the customer wanted, and how they found them so their marketing efforts can be adjusted accordingly.
Using the form company Typeform, I crafted landing-page specific lead forms. This stratification created precise tracking and marketing funnels for each of the Geremia Pools divisions. Finally, I tailored a notification system so that the appropriate salesperson and back-office staff received detailed leads.